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Images shot for the He Gets Us advertising campaign portraying the life of Jesus through a modern-day lens. This series shot for Super Bowl LVIII portrays people with opposing ideologies washing one another’s feet symbolic of Jesus washing the feet of his disciples at The Last Supper with the caption: Jesus didn’t throw stones. He washed feet. The photographs capture the humility, respect and dignity we, as humans, could show each other – even to those we may not agree with.
The act of washing one another’s feet is a beautiful human expression. It evokes reconciliation and peace. It’s submissive, permissive and inclusionary.
Jesus didn’t throw stones.
He washed feet.
He Gets Us. He Gets All of Us
Project: ‘He Gets Us’
Client: Haven
Production Company: Ditore Mayo, Dallas
Director: Scott Mayo
Executive Producer: Sam Ditore
Producer: Sydney Bryant
Creative Director, Principal: David Morring, Lerma
Line Producer LA: Darrin Ball
Production Supervisor: Randy Emfinger
Commercial Coordinator: Vania Lopez
1st AD: Mike Bell
Production Designer: Laura G Ochoa
Prop Master: Joe Brunelle
Set Decorator: Cindy Chou
SP Effects: Kevin Berve
Wardrobe: Charlie Altuna
Locations: John Rizzi
Casting: Kellyann O’Callaghan
Lighting: Sync PhotoRental